Prostate Cancer Charity annual review revamp
Howard Lake | 12 October 2006 | News
The Prostate Cancer Charity is taking a radical new approach with its annual review.
Designed and written by Burrnett Works, the loose-leaf A3 format features specially commissioned photography by Eamonn McCabe, punchy graphics and confident, direct copy. The coverline asks the direct question are we really effective? and the charity answers this throughout the document.
The design links to the charity’s Real Man campaign to carry its brand awareness through. Key audiences include existing and potential funders, such as charitable trusts and corporates, as well as individual donors, fundraising groups and the media.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.