UK Charities set to benefit from £500m online advertising market

Howard Lake | 8 August 2006 | Newswire

Everyclick.com, the search engine that gives 50% of its revenues to charity, announced today the launch of a new keyword advertising service that will substantially increase the income it generates for charities across the UK. The service is being pre-launched to the charity sector with a range of special offers for early bookers. Charities registered with everyclick can enjoy discounts of up to 50% on keywords they buy.
The search-engine market is the fastest growing ad medium in the UK; worth £500m in 2005, analysts predict it will pass the £1bn mark in the next three years. Everyclick.com’s new advertising service will tap into this rapid growth market and the company will donate 50% of all advertising revenues to charities registered with them.
Everyclick.com keywords will be sold on a ‘first come first served’ basis for a fixed price and a fixed term. This unique approach has already attracted significant interest from advertisers as has the low potential cost of the service. Through special package deals keywords on everyclick.com could cost as little as 1p per day.
The launch of this new keyword advertising service marks the first anniversary of everyclick.com which also sees new deals being signed with content providers. Launched in June 2005 everyclick.com is now one of the largest charity sites in the UK with more than 300,000 users from over 1,400 charities choosing to search the web and raise funds for their charity.
Polly Gowers, managing director of everyclick.com commented: We are really excited about this next phase in the development of everyclick. Online advertising is the fastest growing ad spend medium in the UK and through everyclick, charities can now access a bigger share of that pot. In our first year we have had a tremendous response. The launch of our new keyword service means we can raise even more money for charities.”
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For further press information, please contact: Emma Walton,
Email: em**@ev********.com Tel: +44 (0)1608 653 024
Images and all press releases are available for download at
http://www.everyclick.com/uk/myeveryclick/press-resources
Notes for editors
About the new online service – http://www.everyclick.com/uk/myeveryclick/advertise
Online advertising has already overtaken cinema, posters and radio and next year will challenge national newspapers as the third most valuable advertising medium.
Everyclick keywords offer advertisers a new online advertising model:
o All keywords cost the same
o Keywords from as little as 1p per day even for the most popular searches
o No bidding and no click through fees – costs remain the same no matter how many times a search
term is clicked
o Position determined on a ‘first come first served’ basis
o Lead position allows you to create a visual display for your logo or image
o The more keywords you buy the cheaper they get
o Easy online account management
About everyclick.com
everyclick.com is a search engine with a difference – we give 50% of our revenue to charity.
Launched in June 2005 everyclick.com is now one of the largest charity sites in the UK with more than 300,000 users from over 1,400 charities choosing to search the web and raise funds for their charity.
everyclick.com is an example of 21st century giving – a philanthropic enterprise from which everyone benefits. It offers:

• Charities – a new and sustainable fundraising opportunity that costs them nothing to promote or implement
• Users – a way of raising funds for their favourite charity, at no cost to themselves, by doing something that 38 million people do each day in the UK – searching the web
• Companies – a chance to enhance their brand reputation by encouraging their staff to use everyclick.com and raise funds for the good causes they support

Later this year CAF (Charities Aid Foundation) is enabling everyclick.com to increase the reach of its service to support all 170,000 UK charities and a further 50,000 charities internationally.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.