Enhancements to Fundraising Initiatives' training department will reap benefits for clients

Howard Lake | 24 July 2006 | Newswire

Fundraising Initiatives is improving its training service to clients with the recruitment of a further three trainers in its fundraiser training department.
The trainers will be briefing and instructing fundraisers on behalf of clients and working with them individually to help carry through quality improvements and implement the findings of training research. This research highlighted key field practices that have led in the past to attrition and suggested some alternatives. It is anticipated that clients will now see ongoing improvements in their door-to-door campaign results over the next year.
Fundraising Initiatives is dedicated to providing the best service to its clients and is constantly reviewing the way it works to achieve this. Trainers will now be able to conduct charity knowledge training sessions on behalf of clients, which will result in clients spending less time travelling to out-of-the-way locations to train the fundraising teams. Their job is also to feedback on campaigns from a qualitative viewpoint, offering greater insight into what is working and what isn’t while there is still time to make any necessary changes to a campaign.
Jamie Jackson, training and development director says: “The addition of our new trainers adds great strength to our training team and I’m confident that this will result in better customer service to our charity clients and higher retention rates from the donors recruited.”

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.