CAF to teach charities about fundraising 'sales' techniques
Howard Lake | 26 June 2006 | News
CAF (Charities Aid Foundation) is hosting a workshop designed to teach charities about fundraising ‘sales’ techniques.
“Selling your charity” will be held on 11 July 2006 UBS Global Asset Management (UK) Ltd, 21 Lombard Street, London.
CAF says that it “offers a unique approach to corporate fundraising and explains which sales technique to use in which situations and how to meet the goals of both the charity and the company.”
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The workshop will show delegates how to identify and secure sales opportunities and how to think and act consultatively with potential funders. Delegates will also have a chance to practice their new sales techniques through role play.
According to Jenny Maydon, Charity Relations Manager at CAF: “Many charities fail to gain support through corporate fundraising because they don’t take time to ask the company what they want out of the relationship.
“It’s very easy for a company to say ‘no’ when a charity asks them for support. Charities are far more likely to be successful if they ask a company what they would like to gain from the partnership and then offer a solution that benefits both parties.”
Places cost £100 per delegate and include a buffet lunch.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.