£240,000 raised through Radio 4 appeal

Howard Lake | 20 June 2006 | Newswire

The deadline for the next round of applications for a charitable Appeal on Radio 4 and BBC 1’s Lifeline programme is 3rd July. A BBC appeal is a great opportunity to raise awareness as well as funds, as Ovarian Cancer discovered earlier this year, when Nigel Havers presented a Radio 4 Appeal on their behalf.
It took a few weeks for all the donations to come in, but a total of £16,000 was donated by Radio 4 listeners. However, as a direct result of the Appeal, the charity will also receive a legacy of £225,000. Frances Reid, Head of Communications at Ovarian Cancer Action, describes what happened:
“We were delighted with the appeal. Not only did it generate £16,000 towards research and raising awareness, but it introduced us to many new people, helping grow our database significantly, which as a charity relatively new to fundraising is vital. The benefits went even beyond that though. As a direct result of hearing the appeal, 2 executors of a will got in touch, having a sum of money that needed to go to ovarian cancer research. We met with them, showed them our work, and they have now confirmed that we will receive in excess of £225,000 as soon as probate is complete. That is the largest single donation we have received to date!”
Registered UK charities whose work is UK-wide in scope or of national or international significance can apply for a BBC Appeal. The deadlines for the next two application rounds are 3rd July and 7th August 2006. An application form can be downloaded at http://www.bbc.co.uk/info/policies/charities/

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.