Quarriers double response rates to cold donor recruitment mailings
Howard Lake | 18 May 2006 | News
Quarriers, the lScottish social care charity, has succeeded in doubling response rates to cold donor recruitment mailings.
Incumbent agency Burnett Works, who devised and are now helping to implement a three-year fundraising strategy for individual giving, have reported a 124% improvement in response rates to Quarriers’ banker mailing, as well as the highest-ever average gift rates for regular giving.
The banker pack focuses on Quarriers’ respite care service and describes the situation of a family with a severely disabled child. The pack adopts a Maltese cross format which unfolds step-by-step to take the reader through a typical day in the life of the family and to illustrate the impact Quarriers’ respite care can make.
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The mailing activity is part of a wider programme which also includes face-to-face, inserts and door drop campaigns. All aspects of the offer are being step tested, including price points, formats, materials, donation options and mailing lists.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.