The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

Alzheimer's Society runs its first direct response TV campaign

Howard Lake

Howard Lake | 15 March 2006 | News

The Alzheimer’s Society will launch its first ever direct response TV campaign on Friday 17 March.

The advertisement, which will be broadcast between March and May, highlights the impact the disease has on those suffering it and on family life in general.

The Society hopes that the campaign will stimulate awareness and undertanding of the disease and reduce the isolation of people with Alzheimer’s, in addition to raising funds for its work.

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Through the advertisements, the Society is appealing for donations of £3 a month to help fund the provision of patient and family support as well as itsresearch activities.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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