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Timberland signs three-year deal to sponsor Barnardo's Big Toddle event

Howard Lake | 14 February 2006 | News

Barnardo’s Big Toddle, the UK’s biggest fundraising event for the under-fives, has signed a 3-year £300,000 deal with Timberland (UK) to be the event’s presenting sponsor, while Hasbro (UK) Ltd will be an associate sponsor through its Play-Doh brand.

Both sponsors will be providing Barnardo’s with marketing support through high-street outlets, in-pack promotions and customer mailings. They will also be providing incentives to participating groups as well as supporting and taking part in the organised events.

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