Plan UK's child sponsor affiliates enjoy 6.8% conversion at buy.at
Howard Lake | 11 February 2006 | News
Charities and organisations carrying Plan UK’s child sponsorship banner adverts on their websites via the buy.at affiliate service are securing an average 6.8% conversion rate, according to buy.at.
Affiliates promoting Plan UK earn £20 per monthly Direct Debit sponsorship secured via their adverts for the first 49 and £30 for 50 or more. The scheme includes a 30 day cookie, meaning that buy.at affiliates can still benefit from any donation made after a visit to their site for up to 30 days.
Plan UK, the child-centred community development agency, restricts the type of websites that it will work with via buy.at. It states specifically that “this programme is… not suitable for promotion through cash-back or incentive sites.”
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The relatively high current conversion rate of 6.8% demonstrates that this policy is paying off both for Plan UK and its network of buy.at affiliates organisations.
Plan UK is one of a number of charities that are partnering with buy.at to fundraise online. Buy.at creates and services online shopping malls for charities and community groups who then earn a percentage of the income from sales generated by those sites.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.