World Vision suspends Tradedoubler online affiliate programme
Howard Lake | 3 February 2006 | News
World Vision has ended its affiliate program with Tradedoubler which ran over Christmas 2005 due to its “unprecedented success”. Tradedoubler say that World Vision has “unfortunately exhausted all available advertising budget and are unable to continue the activity”.
The World Vision affiliate programme is suspended as of today, although it looks likely that the charity will resume the programme, which promoted its child sponsorship campaign, in the future following its success. The charity paid affiliates £25 for every new sponsor recruited.
World Vision also used Tradedoubler to promote its alternative Christmas catalogue.
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Meanwhile, Action Aid, Oxfam Unwrapped and Rehab Lotteries are all continuing their Tradedoubler affiliate programmes.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.