Why your supporters are wealthier than you expect. Course details.

Professional Fundraising redesigns its website

Professional Fundraising magazine will launch a new version of its website on Monday, offering “a host of new subscriber-only online features”.

The revised website will offer a new archive function allowing subscribers to search for past articles and features. Opinion pieces and in-depth features, including the most recent Most Influential People in Fundraising, will also be available, some of which will be available for download in Adobe Acrobat format (PDF).

To date Professional Fundraising’s website has featured most of the news items and features but only as a “teaser” headline and introductory paragraph. For the rest of the content readers were encouraged to subscribe to the magazine. The new site sounds as if it is combining online with printed material more tightly.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

The new site will continue to list recruitment advertisements and events listings, although now they will be “new interactive recruitment and event portals”. Subscribers will also be able to promote their own events.

This latter service could be genuinely novel if it focuses on fundraising events, rather than, like UK Fundraising’s listing, events for fundraisers. No-one has yet published a comprehensive listing of fundraising events in the UK whether on paper or online. There are online calendars of key charity weeks and days, but not of all fundraising events. Perhaps this is not surprising as many charities do not list all their fundraising events on their own websites.

Professional Fundraising’s publishers Plaza Publishing are encouraging the magazine’s subscribers to register for access to the new website by applying for a username and password.

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