"Chuggers" viral email wins Channel 4 award
Howard Lake | 11 January 2006 | News
A viral email featuring a photo of a spoof street sign in London’s Camden pointing to “Charity Muggers” has won an award in Channel 4’s Germ viral marketing awards.
Neil Hepburn’s ‘Welcome to London’ was described as “a spoof Camden street sign with a bit of honesty”.
The Germ awards were open to the general public and UK digital creative agencies.
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“If a viral provokes laughter, anger, controversy or confusion, then I’d say it was successful”, Neil Hepburn told The Guardian.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.