New guide to major gift fundraising published
Howard Lake | 3 January 2006 | News
White Lion Press has published The Tiny Essentials of Major Gift Fundraising by Neil Sloggie.
Neil Sloggie’s latest contribution to the Tiny series builds on his successful “Tiny Essentials of Fundraising”. As with the other Tiny books, this compact, easy-to-read guide is design to offer distilled, commonsense and valuable advice to fundraisers.
Nor is it simply a series of dry recommendations and bullet points. Instead, Sloggie tells the story of “Daniel”, chief fundraiser at the Clean Green Fund for the Environment, who notices one day that a new monthly gift of £50 has come in from one of his donors.
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His immediate, natural conclusion is: “Good, that’s rather more than we’d usually expect from a monthly donor.”
Then Daniel learns that this particular donor owns his own bank and is sitting on a fortune of more than £50 million. Until this day, Daniel had never even thought of asking any donor individually for money, nor of ever asking for more than a three-figure sum.
Sloggie then explains how Daniel and his colleagues learn about major gift fundraising and how to secure “donations bigger than a house – and lots of them.”
The book costs £7.95 plus postage and packing.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.