Convio reports 250% growth in online donations in 2005
Howard Lake | 30 December 2005 | News
American online constituent relationship management solutions (eCRM) provider Convio reports that its nonprofit clients have increased their online income by 250% during 2005 compared to 2004.
Aggregate data from Convio’s 450 customers shows a “steep rise in use of the Internet for fundraising, advocacy, constituent communications and other activities”. From 1 January to 30 November 2005, Convio’s nonprofit organisation clients used its tool to:
* raise more than $230 million online
* send more than 300 million emails, more than double the 2004 volume;
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* add nearly 16 million online constituents to their databases, an increase of more than 80% compared to aggregate growth last year;
* persuade constituents to send more than 1.8 million advocacy action alerts, nearly a threefold increase compared to 2004.
Although the Southeast Asia tsunami and Hurricanes Katrina and Rita contributed to this year’s large increase in online donations, if you remove disaster-related donations, Convio’s customer base has still “more than doubled the amount of funds raised online in 2005 year-to-date compared to 2004”.
- Over £300,000 given online via GiveNow.org during 2005 (1 January 2006)
- Survey for Home Office on barriers to innovative fundraising (10 January 2006)
- Websites have just 20th of a second to impress (19 January 2006)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.