Online shoppers happy to spend £500 on a single item
Howard Lake | 20 November 2005 | News
A poll of 2,000 online shoppers reveals growing confidence in spending money online, with one in three content to spend more than £500 on a single item. Charity websites not requesting gifts on this scale could therefore be missing out on this trend.
The YouGov poll found that on average UK online shoppers spend £157 a month. Indeed, 12% of consumers questioned now conduct all their shopping online. Shoppers are gaining confidence with parting with credit or debit card details online: now 87% of consumers questioned will spend £50 or more online, whereas in February 2004 only 63% would be happy doing so.
There is little change in the most popular items bought online, with 70% of shoppers buying CDs, 66% buying books, and 53% buying clothing and electrical goods.
Fundraisers could consider including a £500 option on their online donation pages, or encouraging donations on that scale by detailing what £500 could help their charity achieve.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.