Online shoppers happy to spend £500 on a single item
Howard Lake | 20 November 2005 | News
A poll of 2,000 online shoppers reveals growing confidence in spending money online, with one in three content to spend more than £500 on a single item. Charity websites not requesting gifts on this scale could therefore be missing out on this trend.
The YouGov poll found that on average UK online shoppers spend £157 a month. Indeed, 12% of consumers questioned now conduct all their shopping online. Shoppers are gaining confidence with parting with credit or debit card details online: now 87% of consumers questioned will spend £50 or more online, whereas in February 2004 only 63% would be happy doing so.
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There is little change in the most popular items bought online, with 70% of shoppers buying CDs, 66% buying books, and 53% buying clothing and electrical goods.
Fundraisers could consider including a £500 option on their online donation pages, or encouraging donations on that scale by detailing what £500 could help their charity achieve.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.