MS chosen as Tesco charity of the year
Multiple Sclerosis Ireland has been selected as the Tesco charity of the year for 2006. The Tesco charity of the year is one of the most sought after corporate partnerships in the charity sector in Ireland.
Previous fundraising partnerships with Tesco have raised ‚€380,000 for the Irish Cancer Society, ‚€500,000 for the Alzheimer Society and ‚€700,000 for Downs Syndrome. The current partner is the Hospice Foundation.
The selection process involves charities in a competitive pitch. The emphasis for Tesco is the connection to local service provision and their branch network.
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