Vue Entertainment to support MediCinema
Howard Lake | 27 September 2005 | News
Multiplex cinema operator and developer Vue Entertainment is to support MediCinema, the charity that installs state-of-the-art cinemas in hospitals for patients and their families, with a fundraising partnership.
The partnership will see Vue provide MediCinema with an annual donation, plus ongoing support and technical advice. This support package includes making available screens in Vue cinemas for fundraising preview screenings and as venues for special events. In addition, Vue has agreed to provide assistance with the design, fit-out and technical specifications of each of the MediCinema venues.
Vue has already helped the charity by organising its suppliers to refresh the interior of its existing cinema in St.Thomas’ Hospital, South London, with new carpet and lighting.
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Tim Richards, CEO of Vue Entertainment said: “We have been considering lending our support to a designated charity partner for quite some time. When we became aware of MediCinema, it was immediately the obvious choice and a perfect fit.
“MediCinema is an innovative charity with a genuine feel for the communities it serves and an understanding of how film can be an important part of people’s lives.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.