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Guide to creativity for voluntary sector

Howard Lake | 4 September 2005 | News

The Directory of Social Change has published a new book that is designed to inspire creative thinking in charities. “Create!” by Mark Butcher could help organisations evolve new, more successful fundraising

“Create!” was written by consultant and trainer Mark Butcher, the author of Achieve!, also published by the Directory of Social Change.

Mark explained why he wrote the book. “Creativity is the lifeblood of any organisation. And in the fast-moving climate of today’s non-profit sector, it is the ingredient that can make the difference between struggling with day-to-day demands and making dynamic, effective progress.”


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The author, who specialises in “helping individuals deliver exceptional performance”, brings together in this book his own experience, the thinking of individuals who have influenced him, and case studies of creative solutions from a wealth of sources.

The book should equip readers to identify problems clearly, “build their own creative muscle power”, generate the maximum number of options, choose the best solution, and develop a creativity culture in their organisation.

It is based on six key stages: Confirm, Risk, Expand, Analyse, Think, and Encourage which use both ‘left brain’ and ‘right brain’ thinking.

Create! costs £14.95.