Crazy Horse wins animal charity's direct marketing account

Howard Lake | 22 July 2005 | News

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• Consulting & Agencies
• Individual giving

Battersea Dogs and Cats Home has appointed Crazy Horse to handle its direct marketing fundraising campaigns.

The charity has asked the agency to help it use direct marketing to acquire and retain donors.

Fiona Healy-Hutchinson, director of fundraising for Battersea Dogs and Cats Home, told mad.co.uk: “The Crazy Horse team impressed us with their strategic expertise in direct marketing fundraising planning for the charity sector, their service culture and their practical and flexible approach to working with us.”

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.