Direct mail price change attracts little interest at National Convention
Howard Lake | 19 July 2005 | News
A workshop at the Institute of Fundraising’s National Convention presented by the Royal Mail’s head of size-based pricing attracted just seven delegates. Yet the implementation of sized-based pricing is likely to have a major impact on the profitability of direct mail fundraising.
Laura Thomas, policy officer at the Institute of Fundraising, told Third Sector magazine that she was having considerable difficulty in persuading charities that the changes could hurt them. It could be the death knell for postal direct mail, she said. Not one charity responded to her requests for contributions to the Institute’s response to the consultation.
The changes, due to be announced on 1 August 2005 by regulator Postcomm, could be particularly costly to charities who relied on income from banker direct mail packs that came in a non-standard size.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.