Why your supporters are wealthier than you expect. Course details.

MediaGuardian 100 published

Howard Lake | 18 July 2005 | News

The Guardian’s guide to the 100 “most powerful figures in one of the UK’s most vibrant industries” has been published as the MediaGuardian 100.

Candidates are judged on three criteria – “their cultural, economic and political clout in the UK.” The list is published in print and on the web, although you will need to register (at no charge) to access the latter.

The list has been drawn up by a panel of “media watchers” from politics, journalism, advertising, PR and the internet. “Our ambition”, say the Guardian, “is to take a snapshot of the individuals who run or influence the UK media in 2005.”

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

So, it is not exactly a rich list, but there are some wealthy people on the list, many of whom are already actively engaged in charity work as patrons or supporters. Perhaps the person most engaged is film-maker and Comic Relief founder Richard Curtis, ranked number 50, who is taking the whole of 2005 off to charity work. He is the only member of the list that we could see with “charity fundraiser” in his job description.

The list has changed considerably since 2004. There are 35 new entrants and only three people retain the same position from last year’s list.

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