CLIC Sargent appoint AMA in 'Spend a Penny' project
Howard Lake | 16 July 2005 | News
AMA Charity Services Ltd (AMA) has win the outbound calling contract for children’s cancer charity CLIC Sargent’s Spend a Penny campaign.
The ‘Spend a Penny, Help a Life’ campaign involves outbound calling from AMA, to a warm database. AMA initially conducted a test with operators contacting past customers of Cleaning and Wiping Supplies Ltd, encouraging them to ‘spend a penny’ on a variety of goods, including toilet rolls, whilst explaining the direct benefits of their purchase to the CLIC Sargent Spend a Penny project.
CLIC Sargent were very satisfied with the result of the test campaign in terms of attention to detail, communication and feedback, and as a result have appointed AMA to handle the outbound calling, which is set to begin on 1 August 2005.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.