DMS offers free report on donor development programmes

Howard Lake | 12 July 2005 | News

• Tagged with:
• Individual giving
• Research and statistics

Direct marketing and fundraising agency DMS has published a free report on the donor development programmes of over 60 major charities.

The agency analysed over 300 donor mailings from the charities in terms of how it would feel as a supporter to receive them.

The agency considered what charities ask donors to do, what options for support do they offer, how often do they contact donors, how do they create the ‘feel-good factor’, and how personal and relevant are the communications?

The results, published in “On being a donor”, offer a guide to best practice and highlight areas for improvement.

The publication is available at no charge from DMS.

DMS previously carried out a study on welcome mailings and packs from charities, published as “Warm Welcomes”.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.