Migraine Trust appoints TDA to develop direct strategy
Howard Lake | 16 June 2005 | News
The Migraine Trust has appointed direct marketing agency TDA to devise a direct marketing strategy to reach out to more of the UK’s 6 million people with the condition.
TDA has been selected to devise a strategic direct approach to inform recipients about the help that is available and ask for their financial support.
Yvonne Lane, Head of Fundraising at The Migraine Trust, explained: “the time is right to explore direct marketing as a vehicle to generate funds and TDA has the right experience and knowledge.”
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The direct marketing activity is expected to go live during summer 2005.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.