UIA Insurance revamps its customer magazine

Howard Lake | 15 June 2005 | News

UIA Insurance, the insurer that specialises in serving trade union, charity and friendly society members, has re-vamped its customer magazine, Affinity.

The redesign has been handled by publishing agency Square One Group.

The latest issue of Affinity will appear this month. The 28-page magazine has a circulation of 105,000. The redesigned publication is intended to communicate UIA’s ‘principled’ ethos and core values to its customers. For the first time, two versions will appropriately target different sections of the UIA customer base.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.