UIA Insurance, the insurer that specialises in serving trade union, charity and friendly society members, has re-vamped its customer magazine, Affinity.
The redesign has been handled by publishing agency Square One Group.
The latest issue of Affinity will appear this month. The 28-page magazine has a circulation of 105,000. The redesigned publication is intended to communicate UIA’s ‘principled’ ethos and core values to its customers. For the first time, two versions will appropriately target different sections of the UIA customer base.
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