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UIA Insurance revamps its customer magazine

UIA Insurance revamps its customer magazine

UIA Insurance, the insurer that specialises in serving trade union, charity and friendly society members, has re-vamped its customer magazine, Affinity.

The redesign has been handled by publishing agency Square One Group.

The latest issue of Affinity will appear this month. The 28-page magazine has a circulation of 105,000. The redesigned publication is intended to communicate UIA’s ‘principled’ ethos and core values to its customers. For the first time, two versions will appropriately target different sections of the UIA customer base.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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