Fundraising Everywhere - The Art of Fundraising

Alzheimer's DM backfires

Howard Lake | 31 May 2005 | News

Callers to BBC Radio Ulster have complained about the content of a recent mailing from the Alzheimer Society.

Callers to the BBC said the mailing pack caused undue alarm by raising fears that they would be sufferers of Alzheimer’s.


A spokesperson for the Alzheimer’s Society apologised for any distress caused by the mailing.


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