Why your supporters are wealthier than you expect. Course details.

Tesco executives cycle for Action Medical Research

Howard Lake | 19 May 2005 | News

Eighteen top Tesco executives, led by Director Tim Mason, together with a group of leading businessmen and women are taking part in a sponsored bike ride across part of the route of the Giro d’Italia to raise funds for Action Medical Research.

The team, known as The Barking Badgers, will cycle along one of the toughest stages of the Giro d’Italia, from Milan to Venice. Taking on the route designed for pro-cyclists, these amateur enthusiasts will be cycling between 60 to 100 miles a day, tackling tough climbs from 100m above sea level to 1434m in just over 15kms.

Action Medical Research is promoting the event to companies in terms of its team building and networking opportunity.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Tesco director Tim Mason described the challenge as “a fantastic cycling adventure… testing your stamina, resolve and ability to work as a team.” Tesco executives were joined by staff from their suppliers including BT, De Lisle Communications, Dunnhumby Ltd, IBM, JP Morgan Cazenove, Telstar Computers, Unilever and Vodaphone.