30 years of British Heart Foundation's bike ride
Howard Lake | 17 May 2005 | News
The British Heart Foundation’s London to Brighton Bike Ride is 30 this year and Shredded Wheat is sponsoring the Ride on this landmark occasion.
This sponsorship deal is part of the ongoing fundraising partnership between Shredded Wheat and the British Heart Foundation (BHF), which has raised more than £1 million over the past five years.
Shredded Wheat will also be supporting the event by entering a 200-strong team of Riders who hope to raise around £10,000 for the BHF.
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The BHF acquired ownership of the event in 1992 and it is the largest of the charity’s sponsored events.
Since the Ride’s humble beginnings, when a group of 30 friends cycled from London’s Hyde Park to Brighton seafront, it has grown to become the largest cycle event of its kind in Europe, attracting 27,000 cyclists.
The 2005 Ride is already full and the BHF hopes that it will raise at least £3 million. Since 1980, when the BHF became the benefiting charity, the Ride has raised over £31 million for the charity; around 580,000 riders have taken part, cycling more than 33 million miles.
For those unable to get a place on this year’s Ride, the BHF also organises the Hearts First Bike Rides, a series of nearly 50 UK bike rides throughout the year.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.