BHF launches major campaign for Hearts in Crisis
Howard Lake | 16 May 2005 | News
The British Heart Foundation (BHF) has launched its biggest ever fundraising campaign, Help a Heart Week, which takes place during June 2005.
The Help a Heart Week campaign runs from 4 to 12 June 2005. It has been designed with a fully integrated, cross-organisational approach and includes corporate partnerships, BHF shops, website activity, through the line advertising, community fundraising and a nationwide direct mailing campaign.
The campaign has been designed in partnership with Target Direct and aims to drive donations and recruit new supporters to the charity.
Advertisement
Marketing activity includes the BHF’s first new direct response TV advertisement for two years on digital and terrestrial stations starting on 16 May. The advert demonstrates how heart disease can strike without warning and the devastating impact the disease can have on families.
Press advertising will appear in a number of national titles, featuring a smashed perfume bottle with the strap line, “Fatal for Her” dramatising the impact of heart disease on people’s lives.
New and existing BHF corporate partners are supporting the campaign. Shredded Wheat will donate £1 for every token sent in from the backs of packs and Tetley will promote the campaign on four million packs and donate 50p for each pack sold. Comet will distribute promotional postcards throughout their network of 250 stores.
Shoppers can give spare change using Coinstar’s blue machines in selected supermarkets.
Other supporters include MBNA, Weight Watchers, Candis, Deloitte, Yorkshire Bank, Clydesdale Bank, Cannons Health and Fitness Clubs and Courtneys Leisure Centres,
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.