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Morrisons choose new charity of the year

Morrisons choose new charity of the year

Morrisons, the fourth largest supermarket in the UK, has chosen Breast Cancer Campaign (BCC) as its charity of the year. It launches its new charity partnership this week in all 429 stores nationwide.

Morrisons 150,000 staff nominated BCC as the charity they want to support for 2005.

Over the next 12 months fundraising will take place in all Morrisons and Safeway stores. There will a number of ways for customers to make donations such as buying a pink ribbon or trolley key ring for £1 each.

Last year Morrisons staff and shoppers raised a £800,000 for Diabetes UK, beating its previous charity of the year total by over £250,000.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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