HP fundraises online for NCH with donated smiles
Howard Lake | 21 April 2005 | News
IT company HP is donating 25p to children’s charity NCH for every photo of a smile donated to the company’s attempt to break a world record.
To celebrate ‘the smile’, HP is asking people to donate their smile, or rather a photo of it, to create “Britain’s biggest smile” and join an attempt to win a Guinness World Record for holding the largest photographic exhibition ever. For every smile that is displayed on the HP website the company will donate 25p to NCH.
“Be part of Britain’s biggest smile and help to get Britain’s children smiling” says the HP campaign.
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Of course, the campaign benefits HP which is a retailer of digital cameras. And the campaign takes place exlclusively online, encouraging supporters to upload their digital photo.
As of this morning the campaign had received 6,628 donated smiles, worth £1,657 to NCH.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.