CAF offers new workshop on fundraising ‘sales’ techniques
Howard Lake | 17 April 2005 | News
Sales and fundraising techniques are different, but there can be considerable overlap, particularly in corporate fundraising. For this reason Charities Aid Foundation (CAF) is hosting a new workshop designed to teach charities more about fundraising ‘sales’ techniques.
Entitled ‘Consultative Selling’, the workshop explains which sales techniques to use in certain situations, how to overcome objections and meet both charities’ and
companies’ goals.
The workshop shows delegates how to identify and secure sales opportunities and how to think and act consultatively with potential funders. Delegates will also learn and practise sales techniques through role playing.
According to Jenny Maydon, Charity Relations Manager at CAF:
“Many charities fail to gain support through corporate fundraising because they don’t take time to ask the company what they want out of the relationship.
“It’s very easy for a company to say no when a charity asks them for support. Charities are far more likely to be successful if they ask a company what they would like to gain from the partnership and then offer a solution that benefits both parties.”
The workshop will be held on 11 May 2005 at Pricewaterhouse Coopers, 1 Embankment Place, London. Places cost £100 per delegate and include a buffet lunch.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.