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Ronan Keating lends vocal support to PDSA

Ronan Keating lends vocal support to PDSA

Singer Ronan Keating has donated the use of his single ‘You Say Nothing at All’ to veterinary charity PDSA as the backing soundtrack for its television advert.

The TV advert forms the framework of a national awareness-raising campaign for PDSA, and the advert, entitled ‘Give something back’, was piloted in January 2005 in the Central ITV region. Following its success, the advert will air again this month with the new soundtrack in the ITV Central, Meridian and West Country regions, plus Channel 4 in those areas.

PDSA commissioned advertising agency Watson Phillips Norman to create the series of vignettes that depict people and their pets, with the ‘Give something back’ strapline.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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