Great Fundraising Organizations, by Alan Clayton. Book cover.

WWF generates 769 animal adoptions in one month from online affiliates

Howard Lake

Howard Lake | 14 March 2005 | News

WWF-UK generated at least 769 animal adoptions during February 2005 from its network of online affiliates.

According to online affiliate marketing network DGM, “top… affiliates drove 769 animal adoptions for WWF in February alone.” These affiliates publish WWF banners on their websites, driving traffic to WWF’s site and earning a commission from any direct debit adoption donations they generate.

Currently WWF pays affiliate partners between £15 and £17.50 for each adoption direct debit secured.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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