Mental Health Foundation seeks new donors with two mailings
Howard Lake | 9 March 2005 | News
In an attempt to recruit more donors, the Mental Health Foundation has created two new look mailings, to go to over 100,000 people throughout the UK in March.
The mailings illustrate what it is like to have a mental health problem and are both written from the point of view of someone who experienced mental ill-health. One pack contains a paper clip and describes what it feels like to be bent out of shape. The other follows the theme of feeling lost in a crowd.
The concepts were devised by staff at the Foundation with the help of creative consultant Pauline Lockier, who said: “a number of people working at the Mental Health Foundation have experienced a mental health problem, and so their insight shone through in the work we did together. The words and images convey honest emotion and really describe what is like to feel depressed, which a number of people out there are likely to identify with.”
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Andrew Moffatt, Director of Fundraising at the Mental Health Foundation said: “We want to attract a new type of donor – somebody who would never before have considered giving a charitable donation to a mental health charity. It’s a huge challenge to make people understand what it can be like to experience mental illness. But the concepts we’ve come up with are new and effective.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.