Comic Relief raises funds from calls to BT's directory enquiries
Howard Lake | 2 March 2005 | News
BT is donating 5p for every call to its directory enquiry service made between 28 February and 13 March 2005 up to a maximum of £250,000.
Callers to the BT 118 500 will hear a welcome message recorded by comedians Lenny Henry and Alistair McGowan. BT will donate 5p per call to Comic Relief.
This isn’t the first time that a BT telephone service has generated income for Comic Relief. For Red Nose Day 2003 the communications company let Lenny Henry become the voice of the Speaking Clock for a fortnight. More than 4.5 million people dialled 123 to hear the comedian tell them the time “at the third stroke…”, raising £200,000.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.