Face-to-face company achieves attrition rate of 3.5 % for World Vision
Howard Lake | 1 March 2005 | News
Professional fundraising organisation Grassroots Partnership has reduced attrition rates from door to door and face to face fundraising to 3.5% for World Vision, and is now expanding its consultancy offer.
As the World Vision campaign comes to an end, Grassroots Partnership is reporting an attrition rate of just 3.5%. For the first five months it had been as low as 1.5%.
Steve Philliben, Director at Grassroots, said that his agency was successfully bucking recent trends of increased attrition levels in year one for this kind of fundraising. He attributes the success to the agency’s management and training programme.
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Building on its success, Grassroots are now offering consultancy services, aiming to help charities grow their own in-house face-to-face and door-to-door fundraising teams without the need to employ an external professional fundraising organisation.
Steve explained we offer to help charities create and manage a high quality team of in-house fundraisers that will benefit from our proven expertise in recruiting committed givers with sector-leading retention rates.
Tom Colborne, Head of Regular Giving at Grassroots Partnership, explained: “We will not ask you to buy into our model of fundraising, rather we will provide a service bespoken to yours.”
Grassroots have just started fundraising in the Midlands as part of its expansion, and will shortly begin work on behalf of the Alzheimer’s Society in the region.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.