AA sale could generate £750,000 for charities via ShareGift

Howard Lake | 15 November 2004 | News

Centrica is working with share donation charity ShareGift to give AA shareholders the opportunity to donate a potential £750,000 to charity.

Centrica is selling the AA and will be sending out cheques to 600,000 shareholders that average just £1.25. It is hoping that most people won’t be interested in banking such a sum, so has teamed up with ShareGift to make it easy for them to donate it to charity.

Shareholders will be invited to sign the cheque on the reverse and return it to the company’s registrars in the pre-paid envelope provided.

All the donated cheques will then be pooled by Lloyds TSB Registrars who are operating the scheme on behalf of Centrica and ShareGift. ShareGift’s trustees will distribute the funds to a range of UK charities once donated cheques have stopped coming in.

“If you think it’s a waste of time banking such a tiny cheque yourself, it’s absolutely worth making the effort to turn over the cheque, sign and send it back so that ShareGift can use it for charitable donation”, said Claire Mackintosh, ShareGift’s Chief Executive.

ShareGift was set up in 1996 to provide a charitable solution to the problem of tiny, unwanted shareholdings that would cost more to sell than they are worth. The charity has now given away over £5,000,000 to over 700 charities by pooling donations of unwanted shares.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.