Will Aid 2004 launches
Howard Lake | 6 November 2004 | News
This year’s Will Aid campaign has started, with 2,000 solicitors offering to make Wills at no charge in return for a donation to the Will Aid consortium of charities.
Will Aid suggests that participants donate £65 for a will, £95 for ‘matching wills’ for a couple, and £35 to alter an existing will with a codicil. Such donations can of course be boosted by UK taxpayers by signing a Gift Aid form.
Will Aid, which runs every two years, has raised donations of £4 million since it started in 1988, the idea of Graeme Page, a solicitor in Oban, Scotland. Of course, the legacy pledges it will have generated will be far in excess of that sum.
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Claire Bickerdike of Save the Children told the BBC that Will Aid generated “£42,000 in direct donations and £870,000 in legacy pledges in 2002” for the charity.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.