New low cost service to identify wealthy supporters
Howard Lake | 1 November 2004 | News
Prospect research specialists Prospecting for Gold have announced WealthTag, a new low cost product for identifying wealthy supporters on charities’ databases.
Prospecting for Gold’s WealthTag service will match a charity’s databases of supporters against their own database of over 150,000 wealthy individuals and will tags all the supporters on your database whom they identify as wealthy.
To generate a match a supporter must sufficient wealth in their own right to make a gift of at least £5,000 and/or be in a position to be able to influence a donation or gift or at least £5,000 or more.
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WealthTag then produces a report listing the names and the charity’s I.D. numbers for these supporters and this is then sent in a secure electronic file to the charity.
Prospecting for Gold say that WealthTag offer s an alternative to traditional database screenings or other types of profiling, both of which are seldom low cost. They say that the service is particularly useful for charities seeking to upgrade donors, planning an appeal or major events; and to agencies working on donor development campaigns.
WealthTag has no minimum quantity and no set-up fees, and charges £2.50 for each WealthTag name identified. Prospecting for Gold suggests that about 2% of supporters will be a WealthTag supporter.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.