New Telephone Fundraising Special Interest Group launched
Howard Lake | 21 October 2004 | News
The Institute of Fundraising has launched a new special interest group for telephone fundraising.
The Telephone Fundraising Special Interest Group (SIG) will be holding its first public meeting on 4 November 2004.
The telephone has become a well established fundraising tool in the UK for over 15 years now, and its uses and sophistication continue to expand.
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The formation of a Telephone Fundraising SIG reflects the fact that more and more charities are using the telephone to fundraise and communicate with supporters.
The SIG’s objectives are:
- to promote the use of the telephone as an effective fundraising medium.
- to address collectively factors that may hamper the effectiveness, quality and best practice of telephone fundraising.
- to provide a harmonious voice when required for PR, media and press related enquiries relating to the use of the telephone in a fundraising context.
- for charities and telephone fundraising suppliers to work in partnership to ensure that quality and best practice is maintained.
- to provide a representative voice to other user groups and a platform for general dialogue between users and suppliers.
The SIG has the support of a number of telephone fundraising agencies including Pure, NTT Fundraising, Premier Contact, PTF, QTS, The Phone Room, and Pell & Bales.
Andrew Watt, Deputy Chief Executive at the Institute of Fundraising, will attend the inaugral meeting of the SIG to brief the group on the issues he intends to raise regarding the Telephone Preference Service at his forthcoming meeting with the Information Commissioner.
The inaugural meeting of the Telephone SIG will be open to all, and interested representatives from all organisations in the charity sector are encouraged to attend. It will be held at the offices of Leonard Cheshire, at 30 Millbank, London, SWIP 4QD, from 09.30 – 11.00 on 4 November 2004.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.