WWF uses compact raffle tickets
Howard Lake | 14 October 2004 | News
WWF-UK’s current raffle, the Autumn “Really Wild Raffle”, uses a very compact style of raffle ticket that uses far less paper than the traditional booklet.
Supporters have received 20 raffle tickets in a recent mailing, but all tickets and reply stubs fit on one side of A4 paper. Raffle entrants can tear off the number of tickets they wish to buy or sell: the tickets all have perforated edges. The page is clearly designed so that the supporter knows which ticket to keep and which is the stub to return. Indeed, the two are coloured differently to make this even clearer.
For those that want to sell tickets to others, the return stub has a name and address form on the reverse.
Advertisement
The tickets have been very well thought out. They are personalised for the supporter so that they do not need to fill in the address details on the reverse of any stubs they wish to buy.
All in all, it is a very neat and practical solution to reducing paper in a fundraising campaign by an environmental body. Perhaps the only criticism is that, by fitting 20 tickets and 20 return stubs onto one A4 piece of paper, some of the text and address label space will be too small for some people to read or use.
Related posts
New national charity lottery 'Unity' announced
FSI offers small charities chance to run win a car raffle
The Great Big small Charity Car Draw lets small charities offer new car as raffle prize
Armistice gaming raises $380k for War Child UK and its US partner
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.