TV campaign to encourage more BME volunteers
Howard Lake | 1 August 2004 | News
TimeBank, the national volunteering charity, has teamed up with satellite television station Original Black Entertainment (OBE) to produce a television series designed to encourage more people from black and minority ethnic (BME) communities to volunteer.
‘Unsung Heroes’ will be aired on 10, 17, 24 and 31 August 2004 at 19.00.
The four 30 minute community based programmes feature a range of volunteers. They include Paul Bombo, who gave up his job in IT to spend as much time as possible working with young people in his community, and Joyce Jacca whose voluntary work on her local estate led to a career in community development.
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OBE TV is a 24 hour satellite channel free to view on Sky Digital channel 223.
‘Unsung Heroes’ is part of the promotion for ‘Mind the Gap,’ a London-wide campaign to raise awareness of volunteering amongst London’s BME communities. Although people from BME communities do volunteer this tends to be ‘informal’ volunteering or for grassroots organisations. BME communities are under-represented within mainstream voluntary organisations.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.