4p for a flight and a £1 donation to charity on top?
Howard Lake | 28 July 2004 | News
The economics of low-cost airlines still seem to defy commonsense. Budget airline bmibaby this week offered some flights for as little as 4p and pledged to donate £1 per booking to a Birmingham hospital.
In fact, that donation offer was a one-day only offer to promote the airline’s new routes from Birmingham International. Airport. Still, on the launch day, the airline was offering a few one-way flights to Europe for just 4p and making the £1 donation for every booking made from Birmingham International Airport to the Birmingham Children’s Hospital. That certainly is a loss leader, but one that benefited the hospital.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.