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Kings College Hospital appoints TDA to manage appeals

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Kings College Hospital has selected marketing agency TDA to support its £40 million portfolio of appeals.

Imminent projects include an appeal for the Institute of Clinical Neuroscience and the Mountbatten appeal. Marketing activity will focus on major corporate donors and grant makers as well as the general public.

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John Blackhurst was appointed Director of Fundraising at the hospital 18 months ago. He commented: “Kings College is one of the UK’s largest hospitals. It has a local, national and international reputation for excellence and treats over 300,000 patients every year. We chose to work with TDA because it combines creativity with sound strategic thought.”

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