Kings College Hospital appoints TDA to manage appeals
Howard Lake | 26 July 2004 | News
Kings College Hospital has selected marketing agency TDA to support its £40 million portfolio of appeals.
Imminent projects include an appeal for the Institute of Clinical Neuroscience and the Mountbatten appeal. Marketing activity will focus on major corporate donors and grant makers as well as the general public.
John Blackhurst was appointed Director of Fundraising at the hospital 18 months ago. He commented: “Kings College is one of the UK’s largest hospitals. It has a local, national and international reputation for excellence and treats over 300,000 patients every year. We chose to work with TDA because it combines creativity with sound strategic thought.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.