Google expands share of online search users
Howard Lake | 14 June 2004 | News
Charity Web managers should still be focusing on securing a high ranking on search engine Google, given that it continues to increase its share of people using search engines.
If you’ve only got limited time and budget to promote your charity’s Web site, it still makes sense to focus on ensuring it is listed effectively on Google. According to OneStat, the search engine increased its share of search engine uesrs from 55.2% last year to 56.4% this year.
Rival search engines lost market share, apart from Ask Jeeves and AOL who secured slight increases.
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However, as we have said before on UK Fundraising and in our training courses, there are other search engines to consider and Google’s dominance is unlikely to be permanent. Yahoo! has been working hard at competing with Google, Amazon has already launched a new search engine, and Dipsie is just one of several promising new search engines due to launch in 2004.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.