Great Fundraising Organizations, by Alan Clayton. Book cover.

Animal rescue centre's supporter magazine redesigned

Animal welfare charity the Mayhew Animal Home & Humane Education Centre has had its supporter magazine, “Animal Rescue”, redesigned by This Way Up.

The magazine, which is mailed to 10,000 of the charity’s registered donors three times a year, is designed to update supporters on the work and activities of the London animal home.

The new layout will make use of more feature-led design techniques, such as modern, sans serif typography, bold images and colour. The magazine retains its existing masthead.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

“We wanted to overhaul the title to look more like a magazine and less like a newsletter,” said Steve Harvey, managing partner at This Way Up.

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