Animal rescue centre's supporter magazine redesigned

Howard Lake | 1 June 2004 | News

• Tagged with:
• animals
• Consulting & Agencies
• Individual giving
• supporter communications

Animal welfare charity the Mayhew Animal Home & Humane Education Centre has had its supporter magazine, “Animal Rescue”, redesigned by This Way Up.

The magazine, which is mailed to 10,000 of the charity’s registered donors three times a year, is designed to update supporters on the work and activities of the London animal home.

The new layout will make use of more feature-led design techniques, such as modern, sans serif typography, bold images and colour. The magazine retains its existing masthead.

“We wanted to overhaul the title to look more like a magazine and less like a newsletter,” said Steve Harvey, managing partner at This Way Up.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.