Animal rescue centre's supporter magazine redesigned

Howard Lake | 1 June 2004 | News

• Tagged with:
• animals
• charity communications
• Consulting and agencies
• Individual giving

Animal welfare charity the Mayhew Animal Home & Humane Education Centre has had its supporter magazine, “Animal Rescue”, redesigned by This Way Up.

The magazine, which is mailed to 10,000 of the charity’s registered donors three times a year, is designed to update supporters on the work and activities of the London animal home.

The new layout will make use of more feature-led design techniques, such as modern, sans serif typography, bold images and colour. The magazine retains its existing masthead.

“We wanted to overhaul the title to look more like a magazine and less like a newsletter,” said Steve Harvey, managing partner at This Way Up.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.