Sport Relief Web site jumps to top of Hitwise Community rankings
Howard Lake | 23 May 2004 | News
The Web site for Sport Relief made a huge leap up the rankings of community-related Web sites at the beginning of this month, becoming the 594th most visited site in the UK, according to Hitwise UK.
According to Hitwise UK, Sport Relief’s relaunched Web site at sportrelief.com jumped 19,647 positions within a week. It moved from 20,241st of all UK sites ranked by Hitwise on 1 May to 594th on 5 May. It was 4th in the community-related section of sites by 6 May 2004. This is an outstanding leap in online popularity.
The site also currently tops the Community – Humanitarian subcategory, ahead of fellow charitable organisations do-it (www.do-it.org.uk) and Cancer Research UK (www.cancerresearchuk.org) with an impressive 12.9% of market share.
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Hitwise clickstream data confirms the usefulness of having the BBC’s support both online and offline to Sport Relief, and presumably sister telethon Comic Relief. The data shows that the site is receiving most of its visits from the BBC Sport web site (news.bbc.co.uk/sport) which features a prominent link to Sport Relief 2004 on its homepage. BBC Sport is providing more than 25% of traffic to Sport Relief.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.