London Triathlon is confirmed as the world's largest
Howard Lake | 22 May 2004 | News
With nearly 8,000 entrants, The Michelob ULTRA London Triathlon will be the largest triathlon in the world.
With entries in the swim, bike, run event up by 50% on 2003, charities are currently dealing with a raft of applications from hundreds of triathletes who missed the ballot, while many people are entering as a relay team of three before the 2 July 2004 deadline.
Among the many participants raising funds for charity at the event will be Alastair Campbell who is leading a team for Leukaemia Research Fund that includes newsreader Jon Snow. The organisers expect participants to raise over £1 million for charity at this year’s event.
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The Triathlon takes place over the weekend of 31 July and 1 August 2004. Last year participants raised an estimated £750,000, including £80,000 online via Justgiving.com. The online sponsorship service will be handling donations for participants in this year’s event.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.